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Sask Oil and Alberta Petroleum, Canada’s Boring Industries

Sask Oil and Alberta Petroleum

Canada is not just a country that has beautiful landscapes and dynamic golf courses; it is a country rich in underground reservoirs. Canada is a country that is rich in global oil reserves and is ranked as world’s second largest producer of oil, after Saudi Arabia. It is said to be the third largest producer of natural gas in the world. Moreover, Canada ranks as number 5 in the list of largest energy produces all over the globe, and produces crude oil in abundance which makes Canada rank as number seven in the list of crude oil producing countries.

Canada’s energy production has almost doubled since 1980. An incredible 176 billion barrels of oil reserves make Canada a strong country in natural resources. From this total, 170 billion barrels are recovered from oil sands whereas six billion barrels of oil reserves can be obtained from the sources other than oil sands. The main oil industries for obtaining oil reserves from other than oil sands are Alberta Oil Industry, Saskatchewan Oil Industry and Newfoundland and Labrador Oil Industry.

The petroleum industry in Canada is growing day by day and is generally referred to as the Canadian Oil Patch. Every year new wells for the search of petroleum are being continuously drilled in Canada. According to the statistics, in the year 2005, more than 25,000 wells were drilled in Canada for oil. In Alberta alone, more than 100 wells were dug (drilled) for petroleum in 2005. This makes Alberta Oil Industry a very important one in the economical growth of the country.

Calgary Marketing Ideas, Calgary Public Relations 2 Companies that are Not Boring


Calgary Marketing Ideas and
Calgary Public Relations

Calgary is the most populous city in the province of Alberta Canada.

A famous coffee chain stared in Calgary and what follows are some advantages and disadvantages of owning a franchise (note: this information was compiled in 2005).

Advantages and Disadvantages of Good Earth Cafes Ltd.:

 

The following list itemizes what I consider are Good Earth Cafes’ strengths over Second Cup.

-                      A more intimate relationship with management. If you own one Good Earth franchise you represent five to ten percent of the total number of licensed franchises compared to being 1 of 400 Second Cup franchises.

-                      Lower advertising and royalty fees.

-                      Better public image (not seen as a “corporation”). This is especially important among young adults who regard the word “corporation” with negative connotations.

-                      With fewer franchises there are many potential locations available.

The following list itemizes what I consider are Good Earth Cafes’ weaknesses when compared to Second Cup.

-                      Not as well developed of a brand.

-                      Does not possess massive purchasing power.

-                      Lower revenues. I have no doubt that Second Cup is more successful at targeting a broader market than the niche that Good Earth seeks.

-                      As Good Earth is a smaller organization they most likely have less experience and resources to devote to market research, lease negotiations, and training.

-                      Anecdotal evidence suggests that near the University of Calgary most of the prime real estate has been taken up but other coffee franchises. “… starbucks [sic] has gotten all the prime locations … even if I wanted to I couldnt [sic] get a coffee at another shop…”

-                      Another loosely documented article suggests, “Next door, the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of the New House of Beef across the street are millionaires.”

Canada China Import Export Trade that makes boring sound like a birthday party!

Canada China Import Export and Canada China Trade

Here is a portion of the feasibility study for David Howse Marketing:

 

This type of business is a marketing, advertising (design, targeting, and brokerage), and promotional consultancy. This company will operate under the name David Howse Marketing (DHM) and will function as a B2B or a B2G service provider. The primary market, for the first three months, will focus on Any Town, Alberta. There will be three core groups that DHM will pursue, government agencies, established small and medium sized businesses, and prospective entrepreneurs in need of marketing related support. After a successful buildup of local clientele the entirety of Alberta will be engaged, followed by the rest of the province and then Canada; the route from local to national will take three to four years. From an advertising standpoint, the business model will not be one that competes with current media (abc-magazine, Yellow Pages, abc-newspaper, xyz-newspaper, xyz-Cable 9, radio etc.) but one that designs advertising that is in the best interest of the client and uses the best existing medium for the delivery of the advertising message.

David Howse Marketing will begin as a sole proprietorship. I, David Howse will be the owner and operator of this business venture utalizing my extensive background in the field of marketing and a marketing diploma that was obtained in June of 2007 and management degree obtained in December of 2009.

DHM will be a local business and will utilize the local labour force and will have a stronger passion and understanding of the community.

The service of the business will reflect the specific characteristics of the business with integrated marketing communication (IMC) and a productive and sustainable strategy at the centre. Customers will have more control over their advertising design if desired, but the bottom line is that the advertising will better represent the business and will therefore be a more effective form of communication.

Canada China Business Travel Tips, Doing Business in China is Never Boring

Canada China Business Travel

canada china business tour product sourcing

Something that a trip to China will never be called is BORING. Infact, there are such huge cultural differences between Canada and China that a typical Canadian will probably have some degree of culture shock and therefore his or her business performance will suffer. This is where David Howse comes in.

As a part of Canadian in China,a David Howse business venture, doing business in China has never been so much less stressful.

David Howse is also the publisher of Alberta Marketing Strategy magazine so you can really trust his expertise in all areas of marketing.

Again these reviews of David Howse are quite brief so let me bore you with more of that college paper:

 

The second factor and main reason for choosing Good Earth is based on an ethical and ecological rational. Further research presented a growing resentment (presently at a grass roots level) towards Second Cup. This resentment has stemmed from Second Cup’s refusal to adopt Fair Trade purchasing policies with its coffee brokers and their coffee farmers. Also Second Cup’s presence in Québec sparked a violent cultural backlash forcing it to adopt a more sensitive stand in non English cultures. Conversely Good Earth not only supports Fair Trade for it’s coffee purchasing it is also grown to much higher ecological standards, it is organic. Even if standard economic factors did slightly favor Second Cup over Good Earth I would have still chosen Good

Earth simply because I regard ecology as a higher form of currency and believe a “green economy” to be a future reality.

Finally, though not a major factor in my decision, Good Earth’s disclosure of fees and costs were much easier to follow. To me, this projected an image of helpfulness and an understanding of the small businessperson.  Aside from Good Earth the other franchises required careful reading and the results were still ambiguous or incomplete. Only Good Earth clearly spelt out exactly what the costs were for all the categories in Table 1.

For the purposes of this survey, it was not practical to do further analysis of potential earnings for each franchise. Such an option would have required the services of a franchise consultant and several more hours trying to nail down potential revenue figures from various franchisees. To make it as clear as possible the selection of Good Earth is based only on the information currently available.

Lethbridge SEO, David Howse your Non Boring Search Engine Optimization Expert

Lethbridge SEO

This article is a short review of the work David Howse did for Calgary’s Bill Borger. David Howse Marketing handles more high profile clients than any other Lethbridge search engine optimization provider.

calgary seo alberta rank on the first page of google calgary

When Calgary’s Bill Borger set out to raise nearly half of a million dollars for The Calgary Handibus Association by climbing Mt. Everest he knew he need some help with publicity; raising that much money is no easy feet. He called David Howse who had just moved to Calgary from Lethbridge. David Howse had a long track record of ranking companies #1 on Google and Bill needed the best.

David set out a search engine optimization strategy for Bill and it amazed everyone. There are literally thousands of terms that Bill Borger’s fundraising now ranks for.

Click Lethbridge Marketing to visit David Howse’s blog.

Since this is a very brief overview let me bore you with a snipit of one of David Howse’s college marketing papers:

The choice between Good Earth and Second Cup came down to three factors. First Second Cup’s combined royalties and advertising fees are three percent higher than Good Earth’s. Assuming $500,000 in gross sales per year over a 10-year-term a Second Cup franchise would cost an extra $150,000 and this figure does not take into account the future value of money. Though Good Earth’s initial costs are higher they are not $150,000 higher. One thing that is not clear is projected earning of each franchise and whether Second Cup’s higher fees are economically justified. Unfortunately Good Earth will only provide projected/estimated earnings after a refundable application fee has been paid and Second Cup would not commit to a dollar amount nor did they imply they would provide one at a later point in the application process.


 

 

 


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Differences

What is “boring” is relative. Most people find celebrities and film stars interesting, but some people may find them boring. For bookworms, reading books may be the most interesting way to spend time, but others may find it difficult to read even 2 pages of a book or magazine. People are different, it is important to take into consideration their diverse interests before organising a meeting or get together.

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Time and boredom

For most of our lives, there is a lot of work to be done, and too little free time. But some times, time stands still.  This is especially true when we are travelling  by  bus , train or flight.  Waiting can be boring, and  most people spend the time by reading books, newspapers and magazine , chitchatting with neighbour, or just checking out the time on their watches.

Employee productivity

Some companies think that by hire employees with the best qualifications and/ or experience with high salaries they can increase their profit or turnover.  But if the employee is bored , resentful or feels that he or she is not being treated fairly, the company may not benefit much.  After all, human beings are not machines whose output is defined at the design stage itself.